Churn Rate & LTV Calculator
Calculate how customers canceling their subscriptions (Churn) completely destroys your Customer Lifetime Value (LTV).
Subscription Data
Monthly Attrition
Lifetime Value Impact
This is the total revenue a single customer will generate before they cancel.
Average Lifespan
The Silent Killer of Subscriptions
In a subscription business (SaaS, Patreon, Membership Communities), getting a new customer is only half the battle. If that customer cancels their subscription the next month, you have a massive "Churn" problem.
What is Churn Rate?
Churn Rate is the percentage of your customers that cancel their subscription in a given time period (usually measured monthly).
Formula: (Canceled Customers / Total Customers at Start of Month) * 100
What is LTV?
LTV (Lifetime Value) is the total amount of money a single customer will pay you before they inevitably churn.
Formula: Average Revenue Per User (ARPU) / Monthly Churn Rate
Why Lowering Churn is More Important Than Marketing
If your product costs $100/mo and your churn rate is 10%, your customers stay for 10 months and pay you $1,000 over their lifetime.
If you fix your product, provide better customer support, and drop your churn rate to 5%, your customers now stay for 20 months and pay you $2,000.
You just doubled your company's revenue without acquiring a single new customer!
Frequently Asked Questions
What is the Churn & LTV Impact?
The Churn & LTV Impact is a free online tool designed to help you calculate how a high churn rate destroys customer lifetime value.
How much does the Churn & LTV Impact cost?
Our Churn & LTV Impact is 100% free to use. We do not require any signups, subscriptions, or credit cards.
Is my data safe when using this tool?
Yes. All calculations are performed locally in your web browser. We do not store or save your financial data or inputs on our servers.