Course Launch ROI Calculator
Estimate the profitability of your upcoming course launch. Factor in ad spend, software subscriptions, and inevitable refund rates to see your true net profit.
Launch Projections
Launch Expenses
Profitability
Return on Ad Spend (ROAS): 4.57x
Revenue Breakdown
The Economics of an Online Course Launch
Selling an online course is often touted as a "100% profit margin" business. While digital products do not have COGS (Cost of Goods Sold) like physical products, scaling a course launch requires significant overhead that creators often overlook.
Major Costs to Consider
- Customer Acquisition Cost (CAC): Unless you are relying purely on an existing organic audience, you will likely spend money on Facebook or YouTube ads to drive webinar registrations or sales page traffic.
- Software Subscriptions: Hosting a course requires tools like Teachable, Kajabi, or Thinkific (hosting), ConvertKit (email marketing), and Deadline Funnel (scarcity). These monthly fees eat into the launch budget.
- Refund Rates: Industry standard refund rates for online courses range from 5% to 15%, especially if you offer a 30-day money-back guarantee. You must deduct these from your gross revenue projections.
- Payment Processing: Stripe and PayPal will take roughly 3% of your gross revenue before you ever see it.
Frequently Asked Questions
What is the Course Launch ROI?
The Course Launch ROI is a free online tool designed to help you calculate the net profit and roi of a digital course launch after ad spend and refunds.
How much does the Course Launch ROI cost?
Our Course Launch ROI is 100% free to use. We do not require any signups, subscriptions, or credit cards.
Is my data safe when using this tool?
Yes. All calculations are performed locally in your web browser. We do not store or save your financial data or inputs on our servers.