Email Marketing ROI Calculator
Email is not dead. Calculate exactly how much revenue a single email blast will generate based on your list size, open rate, and conversion rate.
Campaign Metrics
Your Klaviyo, Mailchimp, or ConvertKit bill.
Campaign Outcome
Value Per Subscriber
Why Email is Still the King of ROI
Social media algorithms change daily, and ad costs (CPMs) are constantly rising. But your email list is an asset that you own entirely. In e-commerce, it is standard for 30% to 40% of total store revenue to come directly from email flows and newsletters.
The Email Funnel Math
Every email campaign follows a strict mathematical funnel:
- List Size: How many people you send the email to.
- Open Rate: The percentage of people who read the subject line and open it. (Industry average: 20-30%).
- Click-Through Rate (CTR): The percentage of openers who click a link. (Industry average: 2-5%).
- Conversion Rate: The percentage of clickers who actually buy the product.
How to Improve Your Email ROI
- To improve Open Rates: A/B test your subject lines, clean your list to remove inactive subscribers, and send from a real person's name.
- To improve CTR: Use clear, singular calls-to-action (CTAs). Don't confuse the reader with 5 different links.
- To improve Conversion: Ensure the landing page matches the promise made in the email exactly.
Frequently Asked Questions
What is the Email Marketing ROI?
The Email Marketing ROI is a free online tool designed to help you calculate exact revenue from an email blast based on open and click rates.
How much does the Email Marketing ROI cost?
Our Email Marketing ROI is 100% free to use. We do not require any signups, subscriptions, or credit cards.
Is my data safe when using this tool?
Yes. All calculations are performed locally in your web browser. We do not store or save your financial data or inputs on our servers.