Target ROAS Calculator
Stop flying blind. Calculate the exact Return on Ad Spend (ROAS) your Facebook or TikTok ads need to hit to remain profitable.
If your Facebook ads ROAS drops below 1.43, you are losing money on every sale. Max CPA: $70.00.
To hit your goal, your ads must achieve a 2.00x ROAS. Target CPA: $50.00.
Why "Breakeven ROAS" is Your Most Important Metric
If you are running paid ads on Facebook, TikTok, or Google, your Breakeven ROAS is the most critical number in your business. It tells you exactly how poorly your ads can perform before you start bleeding cash.
How to Calculate Breakeven ROAS
Your breakeven point is entirely dependent on your profit margins. If you sell a product for $100, and your Cost of Goods Sold (COGS + Shipping) is $40, your Gross Profit is $60.
This means you can spend up to $60 to acquire a customer (Max CPA).
Breakeven ROAS = Sale Price / Max CPA
In this example: $100 / $60 = 1.66x Breakeven ROAS.
The "High Ticket" Advantage
If you sell a $20 product that costs you $10, your Gross Profit is $10. Your Breakeven ROAS is $20 / $10 = 2.0x.
Getting a consistent 2.0x ROAS on Facebook is extremely difficult today due to rising CPMs. This is why dropshippers are moving to high-ticket items. If you have a $500 product with a $150 cost, your Breakeven ROAS drops to just 1.42x, giving you massive breathing room to let the Facebook algorithm optimize.
Frequently Asked Questions
What is the Facebook Target ROAS Calculator?
The Facebook Target ROAS Calculator is a free online tool designed to help you calculate the exact roas your ads need to hit your target profit margin.
How much does the Facebook Target ROAS Calculator cost?
Our Facebook Target ROAS Calculator is 100% free to use. We do not require any signups, subscriptions, or credit cards.
Is my data safe when using this tool?
Yes. All calculations are performed locally in your web browser. We do not store or save your financial data or inputs on our servers.