Brick & Mortar Foot Traffic Calculator
Estimate the daily and monthly revenue of a retail storefront based on the foot traffic walking past your door.
The Retail Funnel
People who walk past your storefront per day.
Percentage of walk-ins that actually make a purchase.
Revenue Projections
The Store Funnel
The Physics of Retail Real Estate
When you lease a retail storefront, you aren't just paying for square footage. You are paying for the Foot Traffic outside the door. This is why a small kiosk in a busy mall costs more than a massive warehouse in the suburbs.
The Retail Funnel
Just like a website, a physical store has a conversion funnel:
- Passing Traffic: The number of people who walk or drive past the store every day.
- Capture Rate: The percentage of those people who actually walk inside the store. (Window displays and signage improve this).
- In-Store Conversion Rate: The percentage of people inside the store who actually buy something. (Good staff and layout improve this).
- Average Transaction Value (ATV): How much money the average buyer spends.
How to Use This Data
If you are evaluating a new commercial lease, sit outside the location for an hour on a Tuesday and an hour on a Saturday. Count the people walking by. Use those numbers in this calculator to see if the location can realistically generate enough revenue to cover the rent.
Frequently Asked Questions
What is the Retail Foot Traffic?
The Retail Foot Traffic is a free online tool designed to help you estimate storefront revenue based on daily passing foot traffic.
How much does the Retail Foot Traffic cost?
Our Retail Foot Traffic is 100% free to use. We do not require any signups, subscriptions, or credit cards.
Is my data safe when using this tool?
Yes. All calculations are performed locally in your web browser. We do not store or save your financial data or inputs on our servers.