YouTube Sponsorship Rate Calculator

Stop underpricing your channel. Calculate your exact fair market value for brand deals based on your niche and average viewership.

Don't use subscriber count. Brands only care about recent average views.
Fair Market Rate (Estimated)
$1,000

Negotiation Range: $800 - $1,200

Estimated Brand CPM$20 per 1,000 views
If you sign a 3-video package$2,700
Pro Tip: Never give the brand your lowest number first. Start at the top of your negotiation range ($1,200) and let them talk you down to your target rate.

How to Price YouTube Brand Deals

The biggest mistake new YouTubers make is pricing their sponsorships based on their Subscriber Count. Brands do not care about your subscribers. They only care about how many people will actually watch the video.

Always base your rates on the Average Views of your last 5 to 10 videos (excluding viral outliers).

The CPM Model (Cost Per Mille)

Sponsorships are priced on a CPM basis—meaning how much the brand pays for every 1,000 views. Unlike AdSense, which is dictated by an algorithm, you have the power to negotiate your sponsorship CPM.

  • Entertainment & Vlogs: $15 - $25 CPM. These audiences are broad and have lower purchasing power.
  • Tech & Software: $30 - $45 CPM. Tech audiences are highly engaged and buy expensive gadgets.
  • Finance & Business: $50 - $100+ CPM. Finance brands (like Webull, FTX, or credit cards) have massive customer lifetime values, so they pay a massive premium to acquire your viewers.

Integration vs. Dedicated Video

A standard 60-90 second integration is placed in the middle of a regular video.

A Dedicated Video means the entire 10-minute video is about the brand's product. Because this takes significantly more work and acts as a massive endorsement, you should charge 2.5x to 3x your standard integration rate.

Frequently Asked Questions

What is the YouTube Sponsorship Rate Calculator?

The YouTube Sponsorship Rate Calculator is a free online tool designed to help you calculate exactly how much you should charge brands for youtube deals.

How much does the YouTube Sponsorship Rate Calculator cost?

Our YouTube Sponsorship Rate Calculator is 100% free to use. We do not require any signups, subscriptions, or credit cards.

Is my data safe when using this tool?

Yes. All calculations are performed locally in your web browser. We do not store or save your financial data or inputs on our servers.